Health communication that works
PR & Marketing
PR & Marketing
To be heard and understood
A consistently communicated brand can position your company uniquely on the healthcare market.
Patients are increasingly taking health matters into their own hands. They seek information through internet research and exchange information about diseases, medicines, and forms of therapy via social networks. Whether a product or a service will be successful often depends not only on its effectiveness but also very much on the confidence of the players involved in the brand's setup. In this context, there typically is a social discourse about a product's ethical aspects. It is crucial to shape this dialogue and control it in the best possible way. Together with you, we design concepts for effective internal and external corporate communication and support you in their implementation. Our teams of experts develop topics help you plan the strategic placement of content in order to reach the relevant specialist circles and awaken a need for your products among opinion leaders.
Patients are increasingly taking health matters into their own hands. They seek information through internet research and exchange information about diseases, medicines, and forms of therapy via social networks. Whether a product or a service will be successful often depends not only on its effectiveness but also very much on the confidence of the players involved in the brand's setup. In this context, there typically is a social discourse about a product's ethical aspects. It is crucial to shape this dialogue and control it in the best possible way. Together with you, we design concepts for effective internal and external corporate communication and support you in their implementation. Our teams of experts develop topics help you plan the strategic placement of content in order to reach the relevant specialist circles and awaken a need for your products among opinion leaders.
New medicine, innovative therapies, and modern medical technology are often in need of explanation. We support you in preparing complex topics in a popular scientific way and package the information for in words, pictures, or video in accordance with each target group's needs.
Classic marketing strategies often do not work for complex products and services in the healthcare market. Along with conveying the product's benefits, trust and credibility play the most important role in healthcare marketing. Further product information and relevant content in media that patients and customers already feel comfortable with are of utmost importance.
Our experts advise you on the selection of relevant communication channels and create cross-media campaigns so you can convincingly communicate your company’s image and your messages to the relevant target group.
Focus/topics
Internal and external corporate communications
Content marketing and affiliate marketing
Offline and online strategies
Influencer marketing and blogger relations
Digital campaigns (including videos) and storytelling
Corporate design and website development
Cross-industry brand placement
Data-driven marketing