Health communication that works
PR & Marketing
PR & Marketing
Being heard and understood
A consistently communicated brand can position your company uniquely in the healthcare market. Patients are becoming increasingly active in their healthcare. They obtain information through internet research and exchange information about diseases, medicines, and forms of therapy in social networks.
Whether a product or a service is successful often depends not only on its effectiveness but also very much on the confidence of the players involved in the brand. A social discourse about ethics is not uncommon. It is crucial to accompany this discourse and control it in the best possible way. Together with you, we design concepts for effective internal and external corporate communication and support you in their implementation. Our teams of experts develop topics together with you and plan the strategic placement of content in order to reach the relevant specialist circles and awaken a need for your products among opinion leaders.
New medicine, innovative therapies, and modern medical technology are often in need of explanation. We support you in preparing complex topics in a popular scientific way and design the information for the target group accordingly in words, pictures, or video. Classic marketing strategies often do not work for complex products and services in the health market. Trust and credibility play the most important role in health marketing, along with conveying product benefits. Further product information and relevant content in media in places where patients and customers are already at home plays a key role.
Our experts advise you on the selection of relevant communication channels and create cross-media campaigns so that you can convincingly communicate your company’s image and your messages to the target group.
Internal and external corporate communications
Content marketing and affiliate marketing
Offline and online strategies
Influencer marketing and blogger relations
Digital campaigns (including videos) and storytelling
Corporate design and website development
Cross-industry brand placement